3 reasons to review your skincare range this year (even if you are happy with yours)
You’ve experimented with a few different skincare brands and have one that you’re comfortable with. So why would you change?
After all there is no miracle potion on the market, so unless you’re on a Hollywood budget, how much improvement could you get?
Well it turns that a lot has all changed in the last few years. And there are 3 reasons why now might be a great time to think about changing – because chances are, those improvements could be big.
1) Research and evidence:
Up until the early 2000’s most dermatologists would have said that there was no value in buying anti-aging skincare, just invest in a good moisturiser and sunscreen.
And back then, we would have agreed. The vast majority of products in the market offered moisturisers, which were sometimes good in texture and scent. But almost all used “active” ingredients which the manufacturers called miracle ingredients. Most of them were based on ingredients that had tiny kernel of scientific theory behind them (Green tea, Vitamin E, Resveratrol, Coenzyme Q10, Peptides….and the list goes on). Sadly, most of them just didn’t deliver and when put up to rigorous scientific scrutiny, we got to understand why. And because they haven’t deliver, those ingredients are less common (particularly in marketing) today than they used to be.
But those independently conducted, controlled trials, did reveal some ingredients that really do work. And established evidence for their ability to improve not just the superficial appearance of the skin, but improve its underlying architecture too.
So when in 1994, the first trials using Retinal were accepted for publication in respected scientific journals, researchers were really interested in its potential. Further trial results were published in 1998 and 1999 and still more in 2005 and 2009. Of the 15 studies published some focused on skin aging, others looked at whether it irritated the skin, it’s impact on acne, or compared it to prescription Vitamin A or other forms of Vitamin A. For skincare manufacturers, it was only in the early 2000’s we had sufficient confidence to conclude that Retinal was one of the most effective anti-aging ingredients that had been studied. From there it took a few years to bring Retinal based products to market.
That journey was repeated with Hydroxy acids (1995 to 1998), Vitamin B3 (2002 to 2012), Vitamin C – L-Ascorbic Acid (2003 to 2012), and 4-n-butylresorcinol (2005 to 2014).
Despite the fact that the evidence is finally in, there are still ridiculously few skincare products on the market that are evidence based. We recently did a review of a major pharmacy and found that of the 739 products reviewed only 1% could be said to contain evidence based ingredients. But there are some choices that do work. Just look for the ingredients mentioned above and you’re on the right track. They can and will change the underlying architecture of the skin to reduce fine lines, wrinkles, age spots and pigmentation, improve skin texture, tone and elasticity, reduce roughness and skin laxity and also manage acne, and a number of common skin conditions.
2) The internet: Access and advice
Cosmeceutical brands often don’t fit well in traditional retail environments. Different skin types and conditions require different products. And some ingredients can result in sensitivity. That means personalised advice is important. It’s just not something that traditional retail stores are good at. So back then, the few good products were sold at (a few) medical practices. Now with the internet, not only is it easier to find products with the ingredients you are looking for, but most good sites will have some level of built in advice or interaction to help you choose the right products for your skin.
3) Informed customers:
Yup, that’s right. You guys are now demanding products that actually do things, rather than rely on brand name and slick marketing. Some manufacturers are responding and are starting to make products that actually perform. But increased competition also means that manufacturers have to offer more. In our case that means high levels of customer service and a money back guarantee. Because in addition to telling us what works, clinical trials show that no matter how good skincare products are there are none that will be both effective and tolerated by everyone. Increasingly customers expect that if manufacturers can’t deliver, then they shouldn’t get paid. And we think you’re right!
So if you’re looking at the skincare in your bathroom cabinet and wondering whether you should look at changing, and even if you’re not…. We would say that unless your skincare regime uses the ingredients mentioned above, there is almost certainly something better out there and it’s worthwhile trying. Because your skincare can and should contain ingredients that have evidence for their effectiveness. Which means you can expect real, noticeable change. And any brand worth it’s salt will offer a money back guarantee which means you can now be confident that you won’t pay manufacturers for slick marketing, but only for your best skin.
We’d love to know what’s in your cabinet. Let us know ….