Phew, What a Year It's Been at ESK!
Wow, 2024, what a ride! As the year winds down, we’re catching our breath and taking a moment to look back at everything that’s happened at ESK (spoiler alert: it’s a LOT). From exciting product launches to connecting with our amazing community, it’s been a whirlwind of growth, learning, and milestones. Let’s dive into the highlights!
Welcoming More Clinics to the ESK Family
First up, we’ve loved welcoming new clinics into the ESK fold. It’s been amazing to see more professionals embracing evidence-based skincare and sharing it with their clients. Every time we onboard a new clinic, we’re reminded of why we started: to deliver science-backed, effective skincare that actually works.
New Products We’re Proud Of
Hydraboost Hyaluronic Acid Serum
This year, we launched Hydraboost, our new hyaluronic acid serum, and wow, the response has been incredible! Thanks to everyone for the incredible feedback we received. Packed with hydration-boosting HA plus healing, anti-inflammatory panthenol, it’s the ultimate thirst-quencher for skin. Whether it’s dryness, sensitivity, or the dreaded “meh” skin days, Hydraboost has become a go-to.
Our Hydraboost Hyaluronic Acid Serum is designed to provide deep, lasting hydration with a blend of high, medium, and low molecular weight hyaluronic acids (HA). High molecular weight HA sits on the skin’s surface, creating a protective hydration layer that feels smooth and instantly refreshing. Meanwhile, low and medium molecular weight HA molecules sink deeper, boosting hydration within the skin barrier. Studies suggest that low molecular weight HA can reduce the appearance of wrinkles and fine lines. Lightweight and versatile, Hydraboost is perfect for daily use as the first step in your routine for plump, hydrated skin.
Hydraboost HA Serum
Featuring
- Enhanced daily skin hydration
- Plumper, healthier feeling skin
B Calm Relaunch
One of our big moments this year was the relaunch of B Calm, now supercharged with ceramides. Why the upgrade? The evidence told us that ceramides not only repair the skin barrier but also reduce pimple counts. So, of course, we had to add them. The result? A barrier-loving, breakout-busting formula that’s already a hit.
B Calm
B Calm is formulated to support irritable and blemish prone skin while maintaining a healthy skin barrier. Ceramides strengthen resilience, Salicylic Acid exfoliates and calms the skin, and Niacinamide helps regulate oil and reduce the appearance of blemished skin.
Featuring:
- Ingredients to support an improved skin barrier
- Helps manage excess oil production
- Supports a clearer-looking skin
Launching the Hormonal Hub
We’ve always been passionate about helping people understand their skin, and this year, we took it to the next level with the launch of our Hormonal Hub. This dedicated section of our website tackles hormonal skin concerns like pregnancy acne, melasma, perimenopausal breakouts, and menopausal skin sensitivity.
We also dived into PCOS-related skin issues and those pesky pre-period breakouts that hit 75% of women. Alongside this, we introduced even more FREE eBooks, filled with research-backed info (and plenty of links to fascinating studies). Whether you’re battling melasma or navigating midlife skin changes, we’ve got you covered.
Influencer Event & Hormonal Hub Launch
To celebrate the Hormonal Hub and the new B Calm, we hosted a fabulous influencer event in Sydney. It was such a joy to have the brilliant Dr. Anne Thomson (a longtime ESK blogger) present alongside Dr. Ginni for the first time. Seeing the community come together and engage with the science behind our products was a highlight of the year.
Our Push Towards Sustainability
Doing no harm is a core part of ESK’s mission, and this year, we made major strides. We launched full-size recyclable bottles made from recycled plastic (with travel sizes coming soon!). These eco-friendly bottles are all about reducing waste without compromising the airtight, light-blocking design that keeps our active ingredients fresh and potent.
Record-Breaking Sales and Sold-Out Products
This year, we had our biggest sale EVER. Some products sold out within minutes (yes, minutes!). To all our wonderful customers who stocked up and shared the ESK love, thank you! It was both thrilling and humbling to see such an enthusiastic response.
On the Road: Conferences and Connections
The ESK team went global again this year, presenting at conferences in the Gold Coast, Sydney, London, Birmingham, Manchester, and even Orlando, USA. It’s always inspiring to meet fellow professionals, share insights, and learn from the broader skincare and medical communities.
Welcoming New Team Members
This year, we also grew our team, welcoming Jess, Kirsten, Rona, Melody, and Keena to ESK. Each new member brings their unique talents and passion for evidence-based skincare, and we couldn’t be happier to have them on board.
Looking Ahead to 2025
If you think 2024 was big, just wait until you see what we have planned for 2025! From exciting new product launches to even more initiatives that put science, credibility, and skin health at the forefront, we can’t wait to share it all with you.
Thank you for being part of our journey this year. Whether you’re a longtime ESK fan or new to our community, your support means the world to us. Here’s to glowing skin and an even brighter 2025! Stay tuned!