The ESK blog
Selma Blair, film icon, raves: “ESK saved my sensitive skin!”
24 July 2025
Daniel Rubinstein
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How a Hollywood star discovered the power of evidence-based skincare
When actress Selma Blair's skin hit crisis point at 50, raw, inflamed, and painfully reactive after a facial gone wrong, she was desperate for a solution that wouldn't make things worse.
That's when an Australian facialist introduced her to our ESK skincare range. Within days, Selma's skin transformation began. The burning stopped, redness faded, and her skin looked better than it had in years.
What started as a skincare emergency became a complete conversion. Selma dove deep into our science-backed approach, completed our Skin Quiz, and built her perfect routine around two hero products: Repair + and Ultimate A.
A Partnership Born from Passion
A year later, Selma heard that ESK was looking to expand in the US and immediately reached out to the company to start a conversation. Fate stepped in. Later that month, Ginni was flying to New York for her son’s wedding, and Selma happened to be in town accepting an award. They met for coffee—and clicked instantly. Two passionate women bonded by personal health journeys and a shared obsession with effective yet gentle skincare.
Selma brought her lived experience of autoimmune-driven sensitivity and sharp scientific eye to our ongoing innovation. What began as a customer relationship evolved into true collaboration.
Together we launched Ultimate A Gold
"This was about creating something I wish had existed when I was at my lowest," says Blair. "Something that not only calms, hydrates, repairs and strengthens the skin, but also increases skin elasticity, smoothes the skin, combats fine lines and wrinkles and evens out skin tone– skincare you can trust."
The Ultimate A Gold Difference
Ultimate A Gold is formulated with ingredients that work together to help support smoother, more even-looking skin. This gentle yet effective formulation is designed with consideration for those whose skin can be easily irritated, offering a balanced option for anyone seeking evidence-based skincare with powerful results and a focus on tolerance. The game-changing night cream developed in partnership with Selma Blair - combines our most potent hero ingredients to effectively and gently tackle the most common skin concerns – in one product. Tackling the signs of aging skin including fine lines, skin elasticity, impaired barrier function, hydration, dullness and uneven skin tone. it is our most powerful product yet and yet it’s still ridiculously well tolerated. Wake up to skin that's supple, smoother, and softer. For the most irritable of skin, Ultimate A may be a better option, particularly when starting to use Retinal based products
Ultimate A Gold
Ultimate A Gold: the most effective and gentle ingredients that evidence based cosmeceutical skincare has to offer, in one revolutionary formula.
*Ultimate A Gold (Retinal) may transfer onto white or light-coloured fabrics. For best results, we recommend using darker clothing or surfaces to avoid visible marks.
Build your own science-backed routine with our Skin Quiz.