Dr Ginni's Evidence Based Skincare Routine

I have two alarm clocks, the one that rings at 5am and wakes me on the mornings that I am on TV, the other ones are the puppies who wake me at 5:45 most other mornings. Regardless of how I wake up, the day gets going pretty fast and usually doesn’t slow down until Daniel and I have cleaned up after dinner. So – as with most things I do during the day, my skincare routine gets as much time as it needs and no more.

I shower in the mornings so that’s when I wash my face. Since my youthful acne transitioned into adult Rosacea, I use the Calming Cleanse – gentle but gets the cleaning job done! Once out of the shower, I get to my favourite part of the daily regime, using the Reverse C Serum. I have a real soft spot for it. Firstly it’s because it’s a Vitamin C Serum that actually uses Vitamin C (L-Ascorbic Acid) rather than a non-evidence based form of this important ingredient, it also has a lovely calming and hydrating effect on my skin. After that comes Enlighten. Since hyperpigmentation became an unwelcome guest a few years ago I started using it. Its added benefit is to add a little more hydration especially in winter when my skin gets a little drier. So after I have invested about one and a half minutes with those it’s time to get the day started!

On days where my skin will see no sun, I use the Peptide Primer. I love the way it feels and it makes a great base for my makeup. On days where I will get some sun exposure I use the Zinc Shade which not only provides protection from UVB, the sun’s burning rays, but also the sun’s premature ageing UVA rays. It is also terrific under makeup!


I always saw ads of women luxuriating in their skin care routines, and I would have really liked to be one of them. But in the evening, skin care is one of the things that stands between me and flopping exhausted into bed – so quicker is better and my routine usually takes no more than 3 minutes.

For the first step in my night routine, I use the Calming Cleanse on a cotton ball to remove my makeup and then an additional amount to cleanse. I follow cleansing with the Smooth Serum, I love how smooth and soft it makes my skin feel. I also like knowing that it increases the effectiveness of the Vitamin A in our hero product (Ultimate A). But if my skin is irritable, which can happen if I have seen a bit of sun (thanks Rosacea), I skip the Smooth Serum. Then comes Ultimate A. With Retinal and Niacinamide, it is effective in tackling skin ageing, rosacea and pigmentation – which fits my skin’s needs perfectly! I’m also really excited about our soon to be released reformulation of the Ultimate A. It’s just the tiniest bit more moisturising, and we have also decreased the pH to approximately 4.7 to increase its effectiveness. 

On Friday evenings, I treat myself with the Hydroxy Overnight Mask after cleansing (and nothing else). It leaves my face feeling really dewy, plump and bright in the morning!

When we started Evidence Skincare (ESK), I felt that there was a real need for skincare which is evidence based and effective, but also ticked a number of other boxes. The most important amongst these are: simplicity, ease of use, products that users really love, a fantastic customer experience and from our perspective, being ethical in all things that we do. As I lie here in bed after another long day, typing out the last of this blog, I can’t help feeling just a little proud that with ESK, we have done just that.


A gentle creamy soap-free cleanser. Coconut-based with soothing botanicals including Aloe Vera, Lavender, Rose, Soy extract and Orchid that leaves your skin clear and hydrated. May also be used as a makeup remover.

A powerful anti-oxidant serum that hydrates, repairs the visible signs of ageing and protects the skin against further damage. The anti-oxidant Vitamins C (L-Ascorbic Acid – 10%) and E (Tocopherol – 1%) are combined in their most potent forms and work to repair and prevent the appearance of ageing including fine lines, wrinkles, pigmentation and skin roughness. For skin repair, protection and moisturising of dry and normal skin.

Reverse C Serum

Reverse C Serum

A powerful anti-oxidant serum that hydrates, repairs the visible signs of ageing and protects the skin against further damage.

  • Repair sun-damage
  • Repair & prevent the appearance of ageing
  • Smooth any skin roughness

A tyrosinase inhibitor (4-n-butylresorcinol – 0.1%) and anti-oxidant (Niacinamide – 5%) based cream to lighten and brighten skin appearance and provide a more even skin tone. Niacinamide provides visible improvements within 3 weeks. 4-n-butylresorcinol significantly improves outcomes after 2-3 months of continuous us. For management of hyperpigmentation and age spots.



A gentle yet effective tyrosinase inhibitor to fade pigmentation and age spots.

  • Lighten & brighten skin appearance
  • Even out skin tone 
  • Increase skin elasticity 

A rich, nourishing and soothing blend of botanicals and peptides such as Matrixyl 3000 that soothe the skin, moisturise and boost collagen production for a smoother, firmer, younger and healthier looking skin. With a non-greasy texture, it is an ideal base for applying makeup. For use as a primer and moisturise on all skin types (particularly dry and sensitive skin).

Peptide Primer

Peptide Primer

A rich, nourishing and soothing moisturiser.

  • Nourishing cream for sensitive skin
  • Make-up primer 


Zinc Shade provides the protection you need from both UVA (ageing) and UVB (burning) rays. It may also be used as a makeup primer. It is rated SPF15 broad spectrum and has boosted levels of UVA protection.

Zinc Shade

Zinc Shade

Zinc Shade – UV Protection Skincare Product

Zinc Shade based daily moisturiser providing you with the protection you need from both UVA (aging) and UVB (burning) rays.

  • Protects from UVA and UVB protection
  • Can be used under make-up
  • Rated SPF15

An Alpha Hydroxy Acid (Glycolic Acid – 3%; Lactic Acid – 1%; Gluconolactone – 1%) exfoliating serum for use at night. This potent serum renews the skin by promoting skin cell turnover. The result: a more balanced and smoother skin and a more even skin tone. For skin renewal of all skin types. Also helps regulate oily skin.

Smooth Serum

Smooth Serum

An Alpha Hydroxy Acid exfoliating serum for daily night use.

  • Smoother skin
  • Evens out skin texture
  • Promotes skin cell turnover


A Vitamin A (Retinal – 0.06%) and B3 (Niacinamide – 4%) based night cream. For repair and rejuvenating normal, drier and aged skin. *Suspend use of Vitamin A products if pregnant or breastfeeding.

Ultimate A

Ultimate A

Vitamins A and B. High strength. Effortlessly improves skin texture and tone for skin that is soft smooth and supple. Also effective in managing acne. 

  • Rebuild collagen
  • Increase skin elasticity
  • Reduce hyperpigmentation


Salicylic Acid-based exfoliating and hydrating leave-on night mask, for acne-prone, oily, sun-damaged or sensitive skin. With soothing Aloe Vera, it helps to remove keratin and old skin cells while you sleep, ensuring new skin can thrive. As well as a mask, it can also be used as a spot treatment for breakouts or dry and chapped skin.

Hydroxy Overnight Mask

Hydroxy Overnight Mask

Salicylic Acid 5% and Urea 10% based exfoliating and hydrating leave-on night mask, for acne-prone, oily, sun-damaged or sensitive skin.