Help! I have sensitive skin!!!!

I nearly fell over when I found out that ‘sensitive skin’ is actually more of a marketing term than a medical one. There is no universally recognized condition and no agreed upon testing to make a true diagnosis. This is despite the fact that in one large British study, a staggering 51.4% of women and 38.2% of men described themselves as having sensitive skin! (I’m in that 51.4% by the way!)

Broadly speaking, dermatologists divide people with ‘sensitive skin’ into three diagnostic groups;

  • Eczema/ dermatitis; If you get eczema, you have problems with your skin barrier, which means your skin is more easily irritated and inflamed. Dermatologists say this is the commonest cause of skin sensitivity to skincare.
  • Rosacea; if you have rosacea, any irritation from any product will cause redness and probably possibly accompanied by stinging and burning as well.
  • Cosmetic intolerance syndrome; this is a super interesting condition. Sufferers tend to have a long history of problems with lots of different cosmetic formulations from skincare to makeup. We think at the route of the condition is a combination of “heightened neurosensory product awareness” (misfiring sensory nerves) and increased permeability of the chemical irritants on the skin.

So what do you do if you have ‘sensitive skin’?

Step 1; Make sure your skin care contains no potential irritants. This was a huge issue for us when developing ESK so we headed to the Environmental Working Group site to make sure we excluded any chemicals with a highish potential for irritation in our formulations.

Step 2; Soap-free cleansers (like either our Hydroxy Cleanse or Calming Cleanse) are a must. Soap dries out and irritates any sensitive skin.

Step 3; Use non-irritating moisturisers and emollients. That means use moisturisers free of known or suspected irritants to try to counteract water loss from the skin.

Step 4; Never leave the house in daylight hours without wearing sun protection. The sun is one of THE most irritating things to your skin. Any skin suffering from irritation will be much worse with only a tiny bit of sun exposure. Goes without saying to avoid irritating ingredients (which includes many chemical sunscreens themselves.) Our ESK Zinc Shade provides high UVA and UVB protection with moisturisers without known irritants.

Step 5; (for rosacea sufferers only). Within rosacea there are different types and you might need a little patience, trial and error to meet your perfect skincare match! But our Rosacea pack has been carefully curated with specialist dermatologists to combine highly effective and rosacea and anti aging products with those LEAST likely to irritate.

Step 6; For cosmetic intolerance syndrome, all products should be stopped and then reintroduced one by one, at intervals of one to two weeks. If you’re using ESK, you do get a no questions money back guarantee. That’s because we believe in our products and want you to love them as much as we do. But I really hope that you call us on 1300 884 875 to help you through this period or follow the stop-all-and-reintroduce-slowly technique that dermatologists advise, that you’ll tolerate them really well and get the benefits of our awesome skincare!!

Hope this helps!!

Ginni xxxx

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