After 20 years in corporate finance in the property sector, Daniel made the natural transition to anti-aging skin care development manufacture and distribution.
A perennial frustrated scientist, and an avowed detester of BS, prodded by his wife (Ginni)’s insight and vision, the lack of science and honesty in skin care became a sore point. Thus started the journey towards developing an ethical, evidence based range of anti-aging cosmeceutical skin care using only the best available published trials and the views of Australia's key opinion leaders in dermatology and plastic surgery.
As co-founder and Managing Director of Aurora Care and then ESK Care he started with a fledgling concept and now distributes a growing number of products across Australia and more recently Europe, the UK and US.
He is happy to report that his collection of business suits is gathering dust