Daniel Rubinstein

My Story

After 20 years in corporate finance in the property sector, Daniel made the natural transition to anti-aging skin care development manufacture and distribution.

A perennial frustrated scientist, and an avowed detester of BS, prodded by his wife (Ginni)’s insight and vision, the lack of science and honesty in skin care became a sore point. Thus started the journey towards developing an ethical, evidence based range of anti-aging cosmeceutical skin care using only the best available published trials and the views of Australia's key opinion leaders in dermatology and plastic surgery.

As co-founder and Managing Director of Aurora Care and then ESK Care he started with a fledgling concept and now distributes a growing number of products across Australia and more recently Europe, the UK and US.

He is happy to report that his collection of business suits is gathering dust


See some of Daniel's blogs: